We begin with a comprehensive and all-inclusive user research, where we gather data, synthesize it to establish clarity and alignment with the stakeholders and the market.
We have divided our UX research methods into two camps: quantitative and qualitative.
Qualitative research helps us understand why people do the things they do.
Qualitative research helps us understand how many people click on the link, or what percentage is ready to be redirected.
Thanks to our detailed research, we now are equipped to understand our user’s needs better, to be able to deliver vicarious insights.
We conclude our consumer’s behaviour based on 4 key questions from the research stage as to what the user: Said, Did, Thought, and Felt.
To better understand our target audience, we define a persona, created from the research that informs us of their needs, goals and behaviour patterns.
We often sketch out scenarios to further comprehend the consumers’ interaction with the product.
It’s time to integrate and conceptualize ideas and tactics.
In order to create a masterpiece, it’s important to create the skeleton. Information architecture (IA) lets you do exactly that, by organizing and structuring the content of the websites, web and mobile applications, and social media software.
User Flow is the path a user follows through an application. Designing this helps us optimize the user experience.
Put it on paper. We often sketch our designs to make sure we are all on the same page.
Get the ball rolling. Through design solutions, we materialize and visualize the strategy of the engagement.
It’s the blueprint for the big picture, that helps us create the right interactions and components to provide the consumer with a great digital experience.
Jazz it up. We add graphic elements such as colours, icons, illustrations to enhance the user’s digital experience.
It’s the tiny details that make the consumer’s experience worthwhile. That’s why we detail out every interaction, to create a moment that is engaging and welcoming.
We develop engaging digital products that people love to use, in every format.
We meticulously choose the right framework for that project and code.
Test it yourself. We always run internal tests to check the usability, as well as to fix any bugs, etc.