The Challenge
For Licious we have worked on their user onboarding & customer retention and designed an intuitive notification centre and also had a hand in enhancing the merchandising experience.
User onboarding
With this initiative, we want to enhance our user journeys to build more engagement with the users and collect relevant data points about the users so that we can Build brand recall and also Create personalised cross-sell campaigns.
Referral Landing Page
The referral landing page contains: Infographics - How referral works? Refer & Earn Widget - Copy code, Share via Whatsapp and more options My Referral earnings FAQs. Also, Contains textual descriptions of T& C pertaining to refer & earn program
Profile updatation
We had also redesigned their profile page to know their customer better and identify and communicate with them much efficiently. We categoriesed them as Basic Information (Mandatory) and Personal Information (Optional). Also, inorder to encourage the user to complete the process we are also handing out rewards
Basic Information
Personal Information
Notification Centre
Unlike in-app or push notifications that go away once you’ve interacted with them, notification centre lets users access messages again, anytime Messages can be placed in this section for users to refer-to for an elongated duration of time which can add the recall factor for the promotions and drive desired action.
Gestures
Notification centre not only allow users to see their notifications but also they can engage with them. To make it more intuitive we had some gestures for each action items such as :
Pull to refresh
Drag Left to delete
Drag right Mark as read
Hold to Multiselect
Merchandising experience
We had made some minor changes to enhance their merchandising experience such as adding the sampling product or the how to show varying discounting prices etc
Miscelleneous
We had made some minor changes to enhance their merchandising experience such as adding the sampling product or the how to show varying discounting prices etc
Similar Portfolios
Acko
We enhanced the user experience by revamping the policy pages for its partners. A dynamic home page was designed to visually adapt to its user for increased engagement.
View case study
Appsmith
Appsmith is an open-source, low-code platform to simplify and build internal apps quickly. We improved the discoverability of the ready-to-use apps and simplified the editing of existing apps with our design customizations.
View case studyCome Experience - The Sketch Brahma Difference
