Project overview
Wisedrive is a warranty company that allows users to buy used cars with extended warranties for services across India. Apart from Warranty Wisedrive also provides Maintainance services and roadside assistance to their customers.
Our Solution
We revamped their existing marketing website starting with visual enhancements of their website. Improvised the Information architecture to give crisp & clear information to potential users. The main goal was to improvise customer engagement and conversion of the new customer by designing a visually pleasing and intuitive product.
Structuring the information
We worked with the client to comprehend the challenges, objectives, and commercial strategy of the platform. The basic information architecture of the website was redesigned using the data acquired from the initial study and the competitor analysis.
Wireframes
Several iterations were created and ideas were thrown around in achieving the user experience part for the exercise module. From dashboard to the admin tables, high fidelity wireframes were created.
Color Pallete
We experimented with colour while adhering to the brand's history by sticking with the blue hues that make up their identity and trying some eye-catching gradients.
Typography
Work Sans is a typeface family based loosely on early Grotesques. The Regular weight and others in the middle of the family are optimised for on-screen text usage at medium-sizes (14px-48px). The fonts closer to the extreme weights are designed more for display use both on the web and in print
Turning wireframes into design
Transforming the high-fidelity wireframes by adding colors and other creative elements to create a pixel-perfect, visually appealing user interface. The UI was designed using a 12-column grid system to ensure responsiveness.
Intutive UI
We were aware of the shortcomings of the current website and did our best to improve the user experience while keeping aesthetics in mind to provide a better visual experience for the user.
Responsive UI
Mobile responsive designs for the website were created to ensure optimal viewing and usability on smaller screens. By utilizing a 4-column grid system, we can effectively manage spacing, alignment, and proportion, providing a consistent user experience across devices.
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